What Does Whole-of-Market Mean?

What does ‘Whole-of-Market’ really mean, and how does it impact your decision-making process? 

We’ll explain what “whole-of-market” means and why choosing a whole-of-market mortgage broker like Kerr & Watson can make a significant difference in finding the right mortgage and protection solutions for you.

What is a whole-of-market Mortgage Broker?

A whole-of-market mortgage broker is an independent advisor who has access to a comprehensive range of mortgage products from a variety of lenders rather than tied to only a smaller number of them.

Unlike tied or multi-tied brokers who are limited to offering products from a single lender or a small panel of lenders, whole-of-market brokers can search across the entire market to find the best deals for their clients. This distinction matters if you want to choose your own mortgage broker rather than being directed toward a specific adviser with limited lender access.

This broad access allows for greater flexibility and choice, ensuring that you get a mortgage product that truly fits your needs as per your individual situation. A key reason many borrowers prefer a whole-of-market option is because of the benefits outlined in why use a mortgage broker, including broader lender access.

Why Choose a whole-of-market Broker?

Extensive Range of Options

• Diverse Product Selection: whole-of-market brokers have access to thousands of mortgage products, including fixed-rate, variable-rate, tracker, and niche products. This extensive range means they can tailor their recommendations to suit your specific financial situation and goals.
• Specialist Lenders: They can also access specialist lenders who cater to unique circumstances, such as bad credit, unusual income, or complex property purchases. This ensures that even if your situation isn’t straightforward, you can still find a suitable mortgage.

Unbiased Advice

• Truly Independent: whole-of-market brokers provide unbiased advice since they are not tied to any particular lender. Their goal is to find the best mortgage for you, not to push specific products.
• Comprehensive Market Coverage: With access to the entire market, they can compare a wide array of options and help you understand the benefits and drawbacks of each, ensuring you make an informed decision.

Cost and Time Efficiency

• Best Deals: By comparing products across the market, whole-of-market brokers can sometimes find more competitive rates and terms, potentially saving you a significant amount of money over the life of your mortgage than if you just picked a lender directly. It may be that they have broker exclusive products too.
• Time-Saving: They handle the legwork of searching and comparing mortgage products, which can be a time-consuming and complex process if done independently.

How Does Kerr & Watson Help You?

At Kerr & Watson, we pride ourselves on our whole-of-market approach, ensuring that you have access to the best possible mortgage options. Here’s how we enhance your mortgage experience:

Expert Guidance

• Experienced Advisors: Our team of experienced mortgage advisors are well-versed in the intricacies of the mortgage market. They stay updated with the latest products and rates to provide you with the most current and relevant advice.
• Personalised Service: We take the time to understand your individual needs and circumstances, offering tailored advice that aligns with your financial goals.

Comprehensive Services

• Wide Range of Mortgages: Whether you’re a first-time buyer, looking to remortgage, or interested in buy-to-let properties, we cover all areas of the mortgage market.
• Protection Advice: In addition to mortgage advice, we offer comprehensive protection solutions, including life insurance, critical illness cover, and income protection, ensuring that all aspects of your financial well-being are covered.

The Process

• Application Management: We manage the entire mortgage application process on your behalf, from initial consultation to final approval. This includes liaising with lenders, handling paperwork, and keeping you informed every step of the way.

Should You Use a whole-of-market Broker?

Consider Your Needs

• Complex Financial Situations: If your financial situation is complex or if you have unique requirements, a whole-of-market broker can provide access to specialist products that may not be available through direct lenders or tied brokers.
• Desire for the Best Deal: If you want to ensure you’re getting the best possible deal on your mortgage, the comprehensive market coverage provided by a whole-of-market broker can be invaluable.

Expertise and Support

• Professional Expertise: Leveraging the expertise of a whole-of-market broker can simplify the mortgage process, providing you with clear guidance and support.
• Ongoing Relationship: Establishing a relationship with a whole-of-market broker can be beneficial for future financial needs, as they can continue to provide advice and assistance as your circumstances evolve.

Conclusion

Choosing the right mortgage is one of the most significant financial decisions you’ll make. 

A whole-of-market mortgage broker like Kerr & Watson can offer you the scope of choice, unbiased advice, and expert guidance needed to navigate the complex mortgage market. 

By opting for a whole-of-market approach, you ensure that all potential options are considered, allowing you to secure the best possible mortgage for your needs.

For personalised mortgage advice and comprehensive protection solutions, contact us today.