Securing Life & Critical Illness Cover for a Farnborough Family: A Success Story
Finding the right financial protection for your family can be a daunting task, especially when you’re navigating the complexities of life and critical illness insurance. In this case study, we’ll explore how we assisted a Farnborough family in securing the coverage they needed, overcoming challenges and ensuring their peace of mind.
Client Background
Our customer, a financial services executive in their 40s and residing in Farnborough, Hampshire, approached us with specific needs. Employed locally with a good level of income, they owned a home with a mortgage. Their financial status was stable, with a good credit history but like many, they faced uncertainties about the future.
The Challenge
The client sought a level term policy for life and critical illness cover that would provide £100,000 in life insurance and an equal amount for life and serious illness cover over a 15-year term. The primary goal was to find a competitive policy covering a broad range of serious illnesses, ensuring financial support for the family in the event of death or critical illness.
Find out Your Options
Our Approach
After thorough research, we identified Vitality Insurance with Serious Illness Cover as the optimal choice. Known for its industry-leading claim payout history and affordable premiums, Vitality stood out. With their focus on promoting a healthy lifestyle, offering discounts and incentives for active policyholders.
Why Vitality?
- Industry-leading claim payouts: Vitality is renowned for its reliability in honouring claims.
- Health-promoting benefits: The policy incentivises maintaining a healthy lifestyle, potentially lowering future premiums.
- Written in Trust: This approach ensures faster payouts, avoiding probate delays and excluding the plan from estate value for Inheritance Tax purposes.
The Results
The outcome was a comprehensive Vitality Life and Serious Illness Cover policy for 15 years. Our customer appreciated the detailed guidance, emphasising our ability to present competitive rates and options that aligned perfectly with their needs. The feedback highlighted our professionalism and comprehensive market knowledge.
Conclusion: Protection and Peace of Mind
This case exemplifies our commitment to providing tailored financial solutions. By understanding our customer’s unique situation and diligently researching the market, we were able to offer a policy that not only met their financial needs but also encouraged a healthier lifestyle.
The Success Story
This journey with our Farnborough client reinforces the importance of personalised, informed financial advice. Their satisfaction and the peace of mind they now enjoy stand as a testament to the value of professional expertise in navigating the complex world of insurance and financial planning.
Ready to Secure Your Financial Future?
If you’re looking for expert advice on life and critical illness cover, or any other financial services, don’t hesitate to contact us.
Kerr & Watson is ready to guide you towards a secure and confident future.









