Vitality
Vitality: Life Insurance & Income Protection with Rewards for Healthy Living
If you’re looking for life insurance or income protection with a more personalised and proactive twist, you’ve probably heard of Vitality.
Their approach to protection is slightly different from most providers as they focus not only on what happens if something goes wrong, but also on encouraging you to live a healthier life.
At Kerr & Watson, we help you decide whether Vitality’s style of cover is right for you.
With our advice, you can weigh up the benefits, understand the details, and choose a policy that fits your lifestyle and long-term goals.
Who Are Vitality?
Vitality is a modern insurer with a distinctive model. They combine traditional life insurance with a health and wellness programme that rewards you for living well. This includes things like earning points for going to the gym, tracking your steps, or attending health checks, all of which can reduce your premiums or unlock other benefits.
Vitality’s policies cover a range of protection needs, including life insurance, serious illness cover, income protection, and private medical insurance. Their aim is to keep you protected while helping you stay healthy and active.
What Types of Cover Does Vitality Offer?
Vitality offers a selection of core protection options that can be customised to your individual needs:
- Term Life Insurance: Provides a lump sum payout if you die during the policy term. It can be used to cover a mortgage, replace your income, or support your family.
- Whole of Life Cover: Ensures a guaranteed payout whenever you pass away, typically used for legacy planning or to cover funeral costs.
- Serious Illness Cover: Vitality’s version of critical illness insurance. It offers staged payouts depending on the severity of your diagnosis, covering hundreds of conditions beyond the industry average.
- Income Protection: Pays a monthly income if you’re unable to work due to illness or injury. Ideal if you’re self-employed or don’t receive employer sick pay.
- Family Income Benefit: Rather than a lump sum, this pays a regular income for a set time if you die during the policy term.
All of these can be tailored with optional extras depending on what’s most important to you and your family.
What Makes Vitality Different?
Vitality stands out because of how it encourages and rewards healthy living. With its wellness programme, you earn points for doing activities that support your physical or mental health — such as:
- Walking a certain number of steps each day
- Attending health screenings or check-ups
- Having an annual flu jab
- Using fitness apps or wearables to track movement
These points can reduce your premiums, unlock discounts on health-related services, or earn you rewards from high street and online retailers.
It’s a great option if you’re already active or want a policy that promotes better wellbeing alongside traditional protection.
How Much Does It Cost?
Vitality’s premiums are usually competitive, especially when you take part in their health programme. Your pricing will depend on several factors:
- Your age and lifestyle
- Whether you smoke
- The level and type of cover
- The duration of the policy
- Any add-ons, like serious illness or income protection
You can also choose between fixed and variable premiums, depending on how much flexibility you want in exchange for potential savings.
The key is making sure you understand how the rewards system works and whether it fits your daily habits. That’s something we explain in simple terms at Kerr & Watson, so you can make a fully informed decision.
Who Might Vitality Be Right For?
Vitality can be an ideal choice if:
- You lead a healthy or active lifestyle
- You want to reduce your insurance costs over time through good habits
- You value added services like discounts and wellbeing support
- You prefer flexibility in how your policy works
- You want wider critical illness cover with staged payments for different conditions
That said, it’s not for everyone. If you’re not interested in tracking activity or taking part in the rewards scheme, some of the benefits may be less relevant to you.
We help you assess whether Vitality’s unique offering aligns with your goals, or if another provider might be better suited.
Why Work with Kerr & Watson?
When it comes to protection, the right provider is only one part of the puzzle. What really matters is how well the policy fits your personal needs, your finances, and your future plans.
At Kerr & Watson, we do more than just compare quotes. We take time to understand your full picture including your mortgage, your job, your health, your family, and build recommendations around that.
You’ll get clear, straightforward advice and support throughout the process and after your policy is set up.
Conclusion
Vitality brings a fresh perspective to life insurance and income protection, combining essential financial security with a focus on everyday health. If you’re someone who wants more than just a safety net, who sees value in living well and being rewarded for it, Vitality might be a great option to explore.
But understanding whether it’s the best fit for your specific situation is where professional guidance makes all the difference.
At Kerr & Watson, we’re here to help you make the right call. Whether Vitality ends up being the perfect provider for you or another insurer is a better match, we’ll walk you through your options, explain everything clearly, and find the solution that’s right for you and your family.
Contact Kerr & Watson today for friendly, honest advice.
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Kerr & Watson | Address: Pembroke House, 8 St Christophers Pl, Farnborough GU14 0NH, UK | Phone: 01252 224620 | Email: info@kerrandwatson.co.uk | Hours: Mon-Fri 9:00–17:30






